Proof
As we did to unlock a new innovation territory for Unilever Hair
The challenge
How create a consumer desired and future proofed product roadmap with a rather rudimentary (but well intentioned) technical starts-points and sketch book stim?
The outcome
Completely new, consumer rooted platform, clearly define with key drivers & technical roadmap
01
Upgrade the stim
Deconstructing, theming and simplifying learning stimulus to max learning. R&D launch pad to master science & possibilities.
02
Consumers immersion
Working on-line to dive into the culture of hair & beauty and the drivers & disappointments of treatments
03
Expert depths
Exploring trends, tech and needs as we connect them back to our NPD ideas to optimise further
04
Optimise platforms
Build and refine lead platforms with learnings. Client check-in to drive greater integration
05
Decode the roadmap
Mapping out a series of new platforms, their need architecture and strategic staging over time