
Directors

Simon Banks
Founder & Head of Consulting
All round and comprehensive brand expert with impressive 18 year client-side track record.

Florence Clark
Co-founder & Insight Director
Our team-leading insight expert with multi-category, multi-method, cross agency experience in research and planning.

Gareth Wesley
Senior Consultant & Head of Innovation
Experienced brand planner at the leading edge of innovation expert.

Amy Lovett
Insight Director
Naturally inquisitive, strategically minded and highly experienced qualitative researcher with a passion for identifying culturally relevant insights to help solve clients’ challenges

Adam English
Insight Director
Highly respected insight expert with cross category experience for a range of global brands.

Michelle King
Insight Director
Over 32 years qualitative and strategic research/brand experience across a wide range of sectors

Fiona Egan
Insight Director
Strategic insight specialist with over 20 years experience across sectors

Preeti Varma
Insight Director
Multi-cultural and bilingual research expert and strategist with over 20 years experience

Jennifer James (US Specialist)
Insight Director
Research expert with the ability to integrate theories into research including narrative psychology

Karen Tsai (China Specialist)
Insight Director
Research expert with the ability to integrate theories into research including narrative psychology

Latha Papa (India Specialist)
Insight Director
Experienced researcher working across categories and markets, using methods such as Needscope, workshops and ethnography to decode emotional drivers

Andrew Onyeagbako (Africa Specialist)
Insight Director
Global insight and brand strategist expert, inspiring and accelerating brands’ strategies and innovations in African markets

Annie Webster
Senior Project Manager
Team-lead and industry expert in project management with global agency experience.