PRODUCT INNOVATION
Identifying growth opportunities through diversification
The issue
Our client wanted to better understand new indication opportunities for their bio-stimulator dermal filler range, beyond facial and toward
whole-body applications.
They needed to understand HCP needs within this space – met, unmet and under-met and define key commercial opportunity areas for the brand to expand its customer and revenue base.
What we did
We conducted global, multiphase, iterative qualitative research with HCPs.
In phase one, we discussed the brand landscape and competition, customer needs and drivers of behaviour.
We then paused to reflect on what we’d heard to identify key insights which would help us shape the next phase.
In phase two we looked at opportunities for the brand and tested various concepts we’d developed based on our phase one findings.
The outcome
We provided an extensive global and local assessment of the opportunity available for expansion in to new body indications.
Our assessment included key market needs, drivers of behaviour, competitor landscape, cost of entry critical success factors and likelihood of success.
